What Can a Cookie show you about online behavior?
See online innovations that will sweeten your digital strategy in 2012
  1. Choose ingredients
  2. Bake your cookie
  3. Share your cookie to support Rare Disease Day
Build a Cookie!

1
Create Your Cookie

  • Chocolate
  • Oatmeal
  • Sugar
  • Chocolate Chip
  • Almond
  • Raisin
  • Lemon Rind
  • Coconut
  • Bacon
  • Gummi Bears
  • Hershey’s Kisses
  • Sprinkles
  • Step 1
    (Drag one to bowl)
  • Step 2
    (Drag two to bowl)
  • Step 3
    (Drag one to bowl)

Bake Your Cookie

Insights Launch Engagement While chocolate chips and raisins may appeal to a large audience, do not miss out on the Gummi bear and bacon fans of the world. Our online intelligence helps you find, understand and engage your customers.
Set the time and temperature to bake your cookie using the dials.
10MIN
200°F
Innovation Drives Experience Your cookie is made possible using cutting-edge tools like CSS3 and HTML5. Emerging technologies enhance user experience. Interactivity leads to insights.
Social that Suits Needs We used current social technologies and a few other nifty tools to develop this feature. Social media is a crowded landscape, but we can identify the tastiest morsels to form a social media strategy that best suits your marketing appetite.
Share Your Cookie
Drag your cookie to a box to share your one-of-a-kind creation. If you share by Rare Disease Day (February 29, 2012), Siren Interactive will send some dough to EURORDIS/Rare Diseases Europe and the National Organization for Rare Disorders (NORD).*
*$1.00 US for each “share” up to $1,000 total.
Create a cookie and raise dough for #raredisease day! Visit CrumblyMorsels.com by #sireninteractive.
Create your online cookie and raise some dough for Rare Disease Day on Feb. 29. Check out Siren Interactive’s CrumblyMorsels.com
Create your online cookie and raise some dough for Rare Disease Day on Feb. 29. Check out Siren Interactive’s CrumblyMorsels.com
Create your online cookie and raise some dough for Rare Disease Day on Feb. 29. Check out Siren Interactive’s CrumblyMorsels.com

What We Learned From Your Cookie

  • 1
    Screen
  • 2
    Location
  • 3
    Social ROI
  • 4
    Ingredients
  • 5
    Top Cookie
  • INSIGHT: Optimize all of your web properties.
    You
    All Users
  • INSIGHT: Provide a localized experience.
    You
    All Users
    3%
    18%
    42%
    32%
    0%
    1%
    4%
  • INSIGHT: Understand social metrics to uncover ROI.
    % of Users Who Have Shared
    Increase in Reach
    187%
  • INSIGHT: Better serve your users.
    You
    • Dough
    • First Add-In
    • Topping
    All Users
    • 80%
      Dough
      Chocolate
    • 29%
      First Add-In
      Bacon
    • 66%
      Topping
      Gummi Bears
  • INSIGHT: Know your users’ preferences.
    You
    All Users
Let us know what you think.
Send feedback to your Siren contact below.
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